How to easily make an ecommerce shipping label

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✨ Post actualizado el 15/03/2024 por David Costarrosa

Practical guide for the creation of the shipping label

As confirms in its article “Importance of Packaging and Labelling in Ecommerce Marketing”, the shipping label is vital to the smooth running of an ecommerce store.

This might seem a bit of a stretch at first glance, but it’s not at all.

The shipping label is, first and foremost, the vehicle that holds your customer’s information so that the package reaches its destination.

But it is also a way to attract new customers, to position your brand or to save money.

In this guide we will review, point by point, the best strategies and advantages to streamline the work of your logistics team through the design of a shipping label.

How to create shipping labels efficiently

Did you know that according to, almost 40% of Spaniards who buy online return a product or that product cannot be delivered?

Although this number is a general estimate and there are sectors where this figure is lower and others, such as footwear, where it reaches almost 50%, the purpose of the example is to represent the importance of the shipping label on returned packages.

Therefore, in this section we will review the importance of creating shipping labels in an efficient way.

Choose the right shipping service provider

Correos Express, DHL, UPS, Fedex, SEUR and MRW are some of the leading shipping service providers in Spain.

Choosing the right shipping company is the first fundamental step for the logistics of your store to flow.

At Beeping, we work very efficiently and at very competitive rates for the market with Correos Express services.

Likewise, to send packages to Amazon FBA warehouses, the American giant recommends using UPS.

In the “Free Course on Amazon FBA” available on my YouTube channel I show you step by step how to request a pickup using UPS logistics.

Format and dimensions requirements

While there is no single shipping standard or regulation as it depends on the type of product, size of the box and its weight, the general standard size for a shipping label is 10×15 centimeters.

In addition, two other sizes are generally used, namely 15×7 centimeters and 10×10 centimeters.

To discuss the format, let’s take a FedEx label as an example.


  1. Sender’s address.
  2. Recipient’s address.
  3. Shipping information: This is very important since it contains the weight of the package, the date of shipment and the clarification that the sender will pay for the shipment.
  4. FedEx specific barcode.
  5. FedEx logo that clarifies that FedEx is the company responsible for the shipment.
  6. Shipment tracking number.
  7. Estimated date of arrival of the package.
  8. Type of service contracted. In this case: “Priority Overnight”, i.e. next day delivery.
  9. Collect on Delivery: Informs that in case of any additional cost, the recipient will pay for it.
  10. General barcode.

Tips for an efficient and attractive shipping label

At this point it should be made clear that the most important thing is for the package to reach the intended recipient.

That is why we are going to give you 3 tips to make an efficient and attractive label:

  • Readability: Make sure that all the information on the label is easy to read, especially the information regarding the recipient.
  • Essential information as a priority: The most important thing on the label is the recipient’s barcode, name and address, so that will be the first thing you should have on the shipping label.
  • Clear instructions: If you are sending a fragile product or one that needs to be handled in a certain way, remember to include this within the information on the label or even on the box itself.

Useful tools and software for the creation of shipping labels

The leading shipping companies in Spain have their own tools and software for creating shipping labels.

In this section we will explain, step by step, how to create a shipping label depending on the transport company you have selected.

Correos Expres

To generate the shipping label you must first calculate the cost of the package by going here.

Once you have filled in the zip codes and the dimensions of the package, you need to select the shipping method.

Once that is confirmed, it is time to complete the form with the sender and recipient data.

Finally, before generating the label, you will have to pay the shipping cost.


With Seur, the first step to generate the shipping label is to enter their website to calculate the shipping cost.

Once on the website, enter the zip code of origin and destination along with the dimensions of the package.

By clicking on “calculate your shipping cost”, you will see the types of service the package can be sent by.

Once selected, it is time to complete the sender’s data.

Once this process is completed, it is time for the recipient’s data.

The last step before generating the label is to pay for the shipment.


The process is similar to that of Correos Express and SEUR. The first step is to enter the MRW website to start the shipment and label generation process.

Once you have selected domestic or international shipping, you need to fill in the origin and destination information along with the clarification of what you want to send.

The next step is to select the type of shipment for the package.

Once you have chosen the type of shipment, it is time to complete the sender’s and recipient’s information.

Finally, you will have to pay for the shipment in order to generate the label.

DHL Express

The DHL Express website includes an option to create a package shipment at the top.

Once you have selected the zip code, it’s time to complete the form with the sender and recipient information.

The next step is to specify what you are sending to your customer.

To proceed, you will need to select the packaging and the payment method.

Now it is time to confirm the type of service chosen.

Before paying, you can select a time slot to receive the package. This detail is very important and your customer will appreciate it.

Finally, it is time to pay and download the label for the package.


The first step is to head to the UPS shipping website for Spain.

Once there, you can fill in the data of the sender and recipient.

The next step is to choose the type of packaging.

Once you have confirmed the type of packaging, it is time to select the shipping service.

Before paying, you need to specify what you are sending.

Before downloading the label, you will have to pay for the shipment.

Tips for the correct positioning of the shipping label

Although it may sound silly, the positioning of the self-adhesive shipping label is essential for the preservation of the product.

You should keep in mind that shippers will always arrange the box to keep the label in view so they can easily scan it, which is why we’ve created a step-by-step guide to help you streamline the process and keep your product safe.

Mini step-by-step guide to correctly placing the shipping label

Step 1

First of all, it is essential to remove any labels that are already on the box to avoid confusion.

Step 2

Make sure the box is clean and free of dust so that the label sticks properly and does not fall off and get lost during shipping.

Step 3

Place the label on a flat, visible area. For small packages, it is recommended to use one side for the name and one side for the scan code.

Step 4

Once the adhesive label is applied, protect it by placing waterproof and transparent adhesive tape over it, so that the barcode reader can be used as normal and at the same time avoid scanning issues if the box gets wet on the way.

Optimization of the shipping process

As we explained above, the generation of shipping labels is a key process within an ecommerce business since 100% product delivery will depend entirely on the logistics process.

Integration of shipping label creation in the company's workflow

Among the key aspects of integrating the shipping label into the company’s workflow, there are two fundamental elements that should be highlighted.

Automation of shipping label generation

Automating label generation will significantly help to reduce work time and optimize the logistics flow.

To achieve this, you will need two very important components:

  • Label printer: The shipping label printer is integrated to the management software and will be a pillar when it comes to saving time and reducing errors when generating each label.
  • Integration with e-commerce platforms: Another key point is the integration with the order management CMS.
    Keep in mind that by being connected to this software, it will directly capture the data provided by the customer and the margin of error will be much smaller than having to note down each and every order’s shipping data.

Use of shipment tracking and analysis tools

While each shipping company has its own customer portal where you can track shipments, there are services and tools that streamline the process further and that can be seamlessly added to the day-to-day running of your business to increase customer satisfaction.

By working with Beeping you will have access not only to one of the largest logistics warehouses in Spain, but also to our exclusive simple and dynamic software, where you can manage and track in real time the status of all your store’s orders as well as any process involved in the logistics chain.

In this case we handle all the labeling and shipping of your products with the care and responsibility that has made us a leader in the digital business world.

On the main page you will have a summary of every order and the current status of each one of them.

When you go to the Orders section, you will see a list of all the orders that have been generated in your store.

You can access any of them to get detailed information and also track that shipping label.

Customizable shipping label templates

While each shipping company has its own shipping label format, you can streamline the creation process by using a customizable shipping label template.

To adapt your business’ label to each shipping company, you need to take into account a series of points that will be shared by each of them.

  • Sender’s information
  • Recipient information
  • Tracking number
  • Bar code
  • Company logo


The best websites to download templates


SShopify, one of the best platforms to create online stores, has a free tool to create shipping labels.

To create the label simply fill in the corresponding data and click on “Ceate shipping label”.


Logiscenter, dedicated to the sale of printers and point of sale, has a section to download shipping labels.

It’s a standard label so you can fill it out and print it to ship your packages.


This website is similar to Canva and offers a large number of templates for all kinds of needs and objectives.

Here is the link so you can see all the shipping label templates you have at your disposal.

You just need to register to get access to the free download.

Shipping cost reduction through label optimization

Generating your own shipping labels by optimizing the logistics process can mean significant cost savings but also in terms of time.

First, because you will not depend on the shipping company to provide you with the labels.

In addition, you can have all the packages ready at the pick-up time and be sure that you have attached each of the labels to the correct order.

As time goes by and you build up a relationship with your shipping company, you can request a reduction in shipping costs and also a thermal printer so you can print the self-adhesive labels more quickly.


We have reviewed the importance of the shipping label in the logistics process of our store.

In addition, in this guide we have shown you how to create shipping labels efficiently, how to choose your shipping company correctly and also how to create a shipping label on each of their websites.

You know that correctly placing the label is one of the key tasks for your package to reach the customer correctly and without suffering any damage during the shipment.

With Beeping’s services you can manage your labels efficiently and know exactly where each package is located.

In short, this is a step by step and a mega guide that is sure to help you from now on to greatly improve the automation of the whole shipping process of your products.


How can I ensure that my shipping label complies with legal and regulatory standards?

The best way to ensure that the label complies with legal and regulatory standards is to ask the shipping company for guidance on the label measurements accepted by the destination country as well as any additional information that needs to be added to the label (e.g. weight of the package, origin of the goods, type of product or material).

Can I create shipping labels from a mobile device?

Yes, it is possible to generate shipping labels from mobile devices as many shipping companies have apps or even software where you can print the corresponding labels for shipments.

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